Global Holdout Groups [Klaviyo]

Episode 78 of the Snacks Weekly on Data Science podcast, hosted by Pan Wu, titled "Global Holdout Groups [Klaviyo]" was published on March 24, 2025 and runs 7 minutes.

March 24, 2025 ·7m · Snacks Weekly on Data Science

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Summary

In this episode, we will explore why Klaviyo developed its global holdout group feature and how its engineering team overcame the technical challenges. This feature helps Klaviyo’s customers run fair and unbiased experiments across multiple marketing channels, ultimately enhancing the accuracy of their marketing performance insights.For more details, you can refer to their published tech blog, linked here for your reference: https://klaviyo.tech/creating-global-holdout-groups-8d48c8cf7266

Episode Description

In this episode, we will explore why Klaviyo developed its global holdout group feature and how its engineering team overcame the technical challenges. This feature helps Klaviyo’s customers run fair and unbiased experiments across multiple marketing channels, ultimately enhancing the accuracy of their marketing performance insights.

For more details, you can refer to their published tech blog, linked here for your reference: https://klaviyo.tech/creating-global-holdout-groups-8d48c8cf7266

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