GMS 41 - How to use Data to Develop Great Content

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital...

An episode of the Garlic Marketing Show podcast, hosted by Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies., titled "GMS 41 - How to use Data to Develop Great Content" was published on February 28, 2017 and runs 30 minutes.

February 28, 2017 ·30m · Garlic Marketing Show

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Summary

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign. What You’ll Learn: How to prevent being overwhelmed by the possibilities How to use data to be reactive instead of proactive Why it’s always about what’s best for the client When not to push out content What’s the biggest trend in data https://pidalia.com/garlic/ Hosted on Acast. See acast.com/privacy for more information.

Episode Description

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign.

What You’ll Learn:

How to prevent being overwhelmed by the possibilities
How to use data to be reactive instead of proactive
Why it’s always about what’s best for the client
When not to push out content
What’s the biggest trend in data
https://pidalia.com/garlic/

Hosted on Acast. See acast.com/privacy for more information.

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