Good Dye Young - A Safe and Inclusive Community

This episode is brought to you by Sendlane.   Brian says, "I just hope that [hair and color] could be the catalyst of a conversation that becomes a friendship that becomes more. Maybe it saves someone's life because they didn't feel alone that day."   Today, we interview Brian O'Connor, Co-founder of Good Dye Young. Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O'Connor.   Good Dye Young cultivates a safe and inclusive community that values vibrant self-expression and creativity. They also make bad ass hair products.   We discussed:   * What he's grateful for * How he met his co-founder Hayley Williams and their relationship * How & why they started the brand * Brian's origins including growing up in a broken home, experiencing loneliness, depression, shame, and finding safe harbor with his grandparents * His "bag of ash" idea and how he wants to leave the world with something bigger  * Why he is passionate about Good Die Young being a place for every body, every shape, size, color, and walk of life * Building a family and creative, safe space and how hair/color could be a gateway to a human connection * Giving people a DIY-at-home experience * A review of products, where to buy, and so much more…   Join Ramon Vela and Brian O'Connor as we break down the inside story of Good Dye Young on The Story of a Brand.   For more on Good Dye Young, visit: https://gooddyeyoung.com/   Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!