Google Ads Double Serving: What It Means for CTR & Impressions

In this episode, we explore Google’s new Double Serving Experiment and how it might impact your ad performance. With two ads from the same advertiser now appearing on the same search results page, CTR and impression metrics may shift—for better or worse.We cover:What the Double Serving Experiment is and why it mattersHow it could increase impressions but cannibalize clicksBest practices to protect CTR and performanceTips for monitoring and adjusting your ad strategyWhat we recommend for staying competitive during this testIf you're running Google Ads and want to stay ahead of changes, this episode is for you.🔗 Learn more at: Google Ads Double Serving Experiment May Affect CTR and ImpressionsThanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.ioLet’s grow your brand with purpose-driven marketing.