Guiding content strategy for 80 local government sites

Erin Schroeder and the Lullabot team worked with 80 local government agencies in the state of Iowa on content strategy, replatforming and taking a more user-centred approach to content. In this episode Erin talks through the tools and processes for the project including content matrices, audits, style guides, open office hours and workshops. Erin shares how they engaged stakeholders and worked with the agencies to redesign and restructure their sites, each with their own priorities, capabilities and needs. There are great insights into how the team considered the author experience – moving all 80 agencies to Drupal 10 – and the importance they placed on accessibility and structure for constituent-facing content.