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Hate is good for business

EPISODE · Jun 8, 2020 · 39 MIN

Hate is good for business

from The Marketing Companion · host Mark Schaefer and Brooke Sellas

Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

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Hate is good for business

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