Heather Mason [Founder | Educator | Keynote Speaker]

Heather Mason [EP 146] why strategy is most important with regards to events, surviving a stroke at age 40, and why an abundance mindset and niche focus is needed.  Show Notes: 4:33 - What inspired Heather to major in journalism and marketing.  5:27 - The five people who changed Heather's life.  7:15 - The Chronicles of Narnia. 11:28 - The lesson of Kodak, marketing and fear.  14:00 - Leaving Charles Schwab with $1400 in the bank.  15:38 - Heather's definition of fear.  18:16 - "Logistics are not where events are, it's in the strategy ..." 23:46 - The Surefire Girls Conference. 27:06 - Abundance and niche focus.  30:38 - Why Heather is excited about what is going on in the event industry.  36:08 - Having a stroke at age 40.  41:50 - Improving writing skills.  42:53 - "You can't move faster than life is going to let you ..." How to reach Heather: Website | Linkedin  Book Recommendations: The Popcorn Report - Faith Popcorn The Tipping Point - Malcolm Gladwell