Hershey vs Mars - A Chocolate Rolls Royce | 5

Episode 5 of the Business Wars podcast, hosted by Audible, titled "Hershey vs Mars - A Chocolate Rolls Royce | 5" was published on November 11, 2019 and runs 23 minutes.

November 11, 2019 ·23m · Business Wars

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Summary

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share. Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way. But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.

Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.

But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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