HMBT #301: Your List Needs Therapy

Episode 301 of the Alexa Tips Archives - podcast, hosted by Hank Hoffmeier, titled "HMBT #301: Your List Needs Therapy" was published on January 20, 2026 and runs 37 minutes.

January 20, 2026 ·37m · Alexa Tips Archives -

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Episode Description

📬 In this episode, I speak with email deliverability expert Matthew Vernhout of Email Industries to break down what really determines whether your emails reach the inbox—or land in the spam folder. The conversation kicks off with the most critical factor: your data quality. 🧹 If you’re using clean, first-party, permission-based email lists, you’re already ahead. But if […]

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