How bartaco CEO Anthony Valletta Streamlined Ops With Behold Juice

from The Restaurant Innovator · host FSR magazine

While many food and beverage programs still rely on labor-intensive prep and volatile citrus prices, bartaco is taking a different approach. CEO Anthony Valletta found an unexpected innovation partner in Jiayou (Leon) Lin, a former bartender turned beverage entrepreneur. Lin is the founder of Foundry Libations and the creator of Behold Juice, a 100% natural citrus alternative that's redefining what’s possible behind the bar and the kitchen. In this episode, the two share how Behold Juice went from elevator pitch to national rollout—reshaping bartaco’s food program in the process. From pre-batching to labor savings, they unpack how the product simplifies operations without sacrificing quality. Thank you to Leon and Foundry Libations for sponsoring this episode. To learn more, please reach out to Leon at [email protected] or visit www.foundrylibations.com for additional resources.

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