How beacons are becoming the glue that binds the physical and digital world - with Gimbal COO Kevin Hunter

From nowhere to inside every Apple store in the United States, most Major League Baseball stadiums and even a part of the past 3 Super Bowls. That's just a sampling of where you will find the technology of the company featured in this episode. The company is Gimbal - makers of an in-real-life engagement platform that features some of the leading beacon technology in the industry. Beacons have been referenced on a scale from "huge consumer distraction" to "the saviour of retail" and everything in between and the goal of this episode is to break through to the real impact that beacons will have on the act of marketing. Kevin Hunter is the Chief Operating Officer of Gimbal and he joins us to talk about the beacon industry, the marketing shift it has started and the future of marketing and business as a result of beacons. Full episode notes can be found here.