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How can we get to new ideas and solutions?

EPISODE · Dec 6, 2023 · 15 MIN

How can we get to new ideas and solutions?

from Re:Design · host Mima

Set against the backdrop of the prolific rise of AI and the pace of technology and innovations continuing at a pace, what is the best way to get to genuinely innovative and creative solutions? In this episode we delve into how design principles, and creative storytelling as well as new technology have been used in transformation projects, both large and small. Our first guest, Will Reddaway, Head of Innovation at East West Railway is helping drive organisational and cultural change by challenging the status quo in strategic innovation leadership and our second guest is Tim Murdoch, Co-Founder of Waymap, a former Vodafone innovator and current Business Development Lead at Cambridge Design Partnership. His career has seen him bring people-centred innovations to the masses across various industries. In this episode we discuss innovative projects they’ve both worked on including Waymap and Vodafone’s M-PESA project. M-PESA is Africa's most successful mobile money service and the region’s largest fintech platform, providing more than 51 million customers across seven countries with a safe, secure and affordable way to send and receive money, top-up airtime, make bill payments, receive salaries, get short-term loans and much more all over SMS-text – and this is BEFORE smartphones! Will shares learnings from working on the Crossrail project and how he’s using that as an industry baseline, with plans for East West Rail, to be the new tidemark for the industry. We discuss what innovation really means, what it looks like, who needs to be involved, and why it doesn’t always have to be complicated. We also discuss the challenges and blockers for innovation as well as solutions and the impact some are already having. Finally we discuss the future of their respective industries and how technology and AI for example is already affecting and can help shape the future of innovation. A truly interesting and inspiring conversation!

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How can we get to new ideas and solutions?

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