How Chobani's CEO Built a Yogurt Brand Worth Billions

Chobani CEO Hamdi Ulukaya immigrated to the U.S. from Turkey, He purchased an old yogurt factory in upstate New York in 2005. Two years later, the company sold its first Greek yogurt. Today, the brand is reportedly worth billions and is preparing for an IPO. But perhaps the most remarkable part of this story is HOW Ulukaya met his goal of making quality yogurt available to the mass market. As he tells Alan Murray and Ellen McGirt, it all came down to trusting his employees and treating them well. Chobani makes a practice of hiring refugees, and has enlisted other companies in these efforts. Ulukaya is dedicated to the idea that CEOs have the power to change lives, and the responsibility to do so. Hear more in this episode of Leadership Next.