How Engineer-Turned-Exec Creates Personal Experience At A Global Scale

What do a superhero named Captain Rochester, a bold business trip to Brazil, and AI-powered sales have in common?

Episode 86 of the Experts of Experience podcast, hosted by Mission.org, Lacey Peace, Salesforce, titled "How Engineer-Turned-Exec Creates Personal Experience At A Global Scale" was published on July 2, 2025 and runs 70 minutes.

July 2, 2025 ·70m · Experts of Experience

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Summary

What do a superhero named Captain Rochester, a bold business trip to Brazil, and AI-powered sales have in common? Lacey sits down with Colin Strother, Executive Vice President at Rochester Electronics, to explore how a human-first approach is transforming digital transformation. Colin shares his leadership philosophy around shifting from traditional B2B to P2P — person-to-person — emphasizing the power of authentic customer relationships in a global, tech-driven landscape. From AI agents and guided selling to hyper-personalization and seamless cross-functional collaboration, Colin details how Rochester is building scalable, trust-centered systems that keep people at the core. Tune in to hear how decades of leadership, a global outlook, and a bold trip to Brazil helped shape Rochester’s future… and why the real key to innovation might be as simple as staying human in a high-tech world. Key Moments: 00:00: P2P, Global CX, and Hyper-Personalization at Scale05:55 Introducing Colin Strother, EVP at Rochester Electronics09:55 Keys to Global Customer Engagement14:07 Implementing P2P and Unified Commerce19:47 AI and Digital Transformation at Rochester36:34 Building Trust in Change Management39:41 Adopting Slack for Business Efficiency45:48 Navigating Data Integration 53:14 Hyper-Personalization at Scale01:01:26 Leadership and Authenticity at Rochester Electronics –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode Description

What do a superhero named Captain Rochester, a bold business trip to Brazil, and AI-powered sales have in common?

Lacey sits down with Colin Strother, Executive Vice President at Rochester Electronics, to explore how a human-first approach is transforming digital transformation. Colin shares his leadership philosophy around shifting from traditional B2B to P2P — person-to-person — emphasizing the power of authentic customer relationships in a global, tech-driven landscape.

From AI agents and guided selling to hyper-personalization and seamless cross-functional collaboration, Colin details how Rochester is building scalable, trust-centered systems that keep people at the core. Tune in to hear how decades of leadership, a global outlook, and a bold trip to Brazil helped shape Rochester’s future… and why the real key to innovation might be as simple as staying human in a high-tech world.

Key Moments:

00:00: P2P, Global CX, and Hyper-Personalization at Scale

05:55 Introducing Colin Strother, EVP at Rochester Electronics

09:55 Keys to Global Customer Engagement

14:07 Implementing P2P and Unified Commerce

19:47 AI and Digital Transformation at Rochester

36:34 Building Trust in Change Management

39:41 Adopting Slack for Business Efficiency

45:48 Navigating Data Integration

53:14 Hyper-Personalization at Scale

01:01:26 Leadership and Authenticity at Rochester Electronics

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Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce

Mission.org is a media studio producing content alongside world-class clients.
Learn more at mission.org

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.