How Erin Ovalle Built a BIG Local Brand in a ROUGH Media Climate! Maine Life Founder on Media Biz Struggles & Building Her Dream Life

EPISODE · Feb 9, 2026 · 1H 2M

How Erin Ovalle Built a BIG Local Brand in a ROUGH Media Climate! Maine Life Founder on Media Biz Struggles & Building Her Dream Life

from Seacoast Stories · host Troy Farkas

Erin Ovalle didn't want to do it anymore.No more storm-chasing. No more murder-suicides. No more doom-and-gloom of the news business.So, she quit the evening news business in Florida, and the Massachusetts native then found her way to the anchor chair, where she hosted morning TV shows in Portland, ME, for the city's ABC and CBS affiliates.After years of telling more positive stories in Portland, she began to get a different itch: Entrepreneurship.So, despite the challenges of the modern media climate, she decided to start her own media organization in 2016, Maine Life Media.Maine Life Media tells the stories of the people and businesses across the entire state of Maine. Their media network produces several TV shows, with lifestyle show Maine Life TV serving as the flagship. Their shows air on weekends on NewsCenter Maine, as well as NBCSports Boston.From her office in Portland, the nine-time Emmy nominee sits down with host Troy Farkas to discuss why she entered the media business several decades ago, the strange places her early career took her, the tragic circumstances that led her to move to Maine, the struggles of finding happiness working in the media business, why she started Maine Life Media, the joy telling stories brings her, and more.Plus, with Seacoast Stories Dinner Club preparing to take over Portland on Feb. 18, Ovalle lists the restaurants that we absolutely have to hit.To support Ovalle, you can follow her on Instagram @erinovalle and/or subscribe to the Maine Life YouTube channel.SPONSORS:⁠⁠Jenn Bakos Photography⁠⁠: Get 10% off your first photography session with one of the Seacoast's finest photographers! DM Jen ⁠⁠@jennbakosphoto⁠⁠ on Instagram to get started.⁠Oomph Salon⁠: Special happy hour haircuts for just $45 at New England's top-rated salon! AFFILIATE LINKS:⁠⁠⁠⁠3 Bridges Yoga⁠⁠⁠⁠⁠: NEW yoga students can unlock a stellar deal of $45 for unlimited classes at the Seacoast's top yoga studio for a month! Visit ⁠⁠⁠⁠⁠3BridgesYoga.com⁠⁠⁠⁠⁠, select the "Seacoast Stories" special, and type in promo code SEACOASTSTORIES to activate the deal.⁠⁠Studio One⁠⁠: Use the code COASTIE26 at checkout on ⁠⁠⁠the Studio One website⁠⁠⁠ to unlock a 1-month trial of UNLIMITED spin, yoga, strength, pilates, and barre classes for a special price of $25 for "Seacoast Stories" listeners ONLY!Check out ⁠this article⁠ about "Seacoast Stories" in the Portsmouth City Lifestyle magazineUPCOMING EVENTS:Seacoast Stories Dinner Club: Wednesday, February 18, in Portland, ME! ⁠⁠⁠⁠⁠Sign up here.⁠⁠⁠⁠Seacoast Stories Dinner Club: Wednesday, March 4, in Dover, NH! ⁠⁠Sign up here.⁠EPISODE CHAPTERS:Controversial Seacoast takes (00:00)Erin's winding media background (07:50)Why Erin joined Portland's TV circuit in 2008 (18:52)SPONSORS: Oomph Salon & Jenn Bakos Photography (28:00)Starting Maine Life Media in 2016 (30:50)The struggles of running a media company (40:00)How Maine Life Media became a full-fledged business (44:45)Portland food recs! (56:12)

NOW PLAYING

How Erin Ovalle Built a BIG Local Brand in a ROUGH Media Climate! Maine Life Founder on Media Biz Struggles & Building Her Dream Life

0:00 1:02:26

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes.  MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes.  What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change?  Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture. Darknet Discussions Darknet Discussions Welcome to "Darknet Discussions," the podcast that gets into the shadows of the internet to bring you the most intriguing, enlightening, and sometimes unsettling stories from the dark web. Hosted by seasoned darknet aficionados, each episode of "Darknet Discussions" explores the intricate dynamics of darknet markets, cybersecurity threats, and the digital underworld. Join us as we interview experts, discuss the latest trends in cybercrime, and shed light on the technologies that operate beneath the surface of everyday internet use. Also, we occasionally go off on a tangent about something completely unrelated. She’s a Hazard to Herself She’s a Hazard Hi there, I’m Mallory, and I’d like to invite you into our world with “She’s a Hazard to Herself!” Join us as we navigate life with Multiple Sclerosis from the seat of my power wheelchair. Discover stories of resilience, family, and the community we’ve built around chronic illness. Whether you’re impacted by MS or want to learn from our journey, there’s something here for you. So why wait? Subscribe to “She’s a Hazard to Herself” on your favorite podcast app and be part of our journey today. Let’s lift each other up, one episode at a time! Cool Story Bro TheSneakyBros Welcome to *Cool Story Bro*, a dynamic podcast hosted by TheSneakyBros, where gaming takes center stage. Join us for engaging discussions, insights, and stories about your favorite games and gaming culture. Tune in for an entertaining exploration of the virtual world!
URL copied to clipboard!