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How Food Trends Go Viral and Who Really Profits

EPISODE · Feb 9, 2026 · 43 MIN

How Food Trends Go Viral and Who Really Profits

from American Glutton

Is your favorite superfood actually a marketing success story? Ethan sits down with Natalie Alibrandi, a nutrition and food science expert who helps take products from concept to commercialization, to unpack how food trends are born. They explore the rise of kale, goji berries, cottage cheese hacks, and the powerful role marketing plays in shaping what we believe is healthy.Natalie breaks down formulation, regulation, and the realities of the food industry, while Ethan digs into how consumer psychology drives demand.HIGHLIGHTS00:00 Introduction and Natalie’s Background05:42 How Food Trends Are Born12:18 The Rise of Superfoods18:47 Marketing vs Nutritional Reality26:15 Product Formulation and Food Science34:02 Consumer Psychology and Health Claims42:30 The Business of Health Foods50:11 Regulation, Labels, and Transparency58:27 Social Media and Trend Acceleration01:05:44 Final Thoughts and Takeaways Hosted on Acast. See acast.com/privacy for more information.

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How Food Trends Go Viral and Who Really Profits

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