How Furniture.com Repaired Furniture Shopping For Everyone

Furniture.com is a new kind of furniture marketplace: a single platform aggregating more than 3 million SKUs from 80+ retail partners, using standardized data and AI-powered personalization to replace the 15-hour odyssey most shoppers endure. VP of Brand & Creative Olivia Hnatyshin joins Phillip and Brian to unpack how the team is rebuilding the third-most expensive purchase of a person's life – one where hunter green and forest green finally mean the same thing. Building the Zillow of Furniture, One Couch At A Time Key Takeaways: Buying furniture is the third most expensive purchase a person makes, after a car or a home. 83% of furniture shoppers start online; 73% of searches are non-branded. Shoppers spend an average of 15+ hours across 4+ retailers before buying a single sofa. Data standardization is the real unlock for the category. Verticalized, purpose-built AI beats general chatbots when the stakes are high. Key Quotes: [00:07:20] "It's not really a discovery problem. It's a systems problem. The industry hasn't caught up to how people are actually shopping." - Olivia [00:18:50] "When you stop trusting the system's recommendations because they're going to be guided by advertising, you stop believing there's a real curation based on your tastes and your needs." - Phillip [00:19:45] "We're doing one thing and we wanna do it really, really well. That gives us the advantage because we're not trying to build for a bunch of other retail streams." - Olivia [00:35:50] "We're moving away from search entirely. It really is more about expressing intent and having that intent met instantly and accurately." - Olivia Associated Links: Shop on Furniture.com Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.