How Internet Search Will Evolve

Ben Gomes, Vice President and Google Fellow at Google Inc., discusses:  - In years spent developing Search - the biggest challenges you faced - learning points;  - Adwords - downsides: manipulating search results - search engine optimization (SEO) industry - whether one of the unfortunate consequences of creation;  - Keeping search algorithms secret - difficulty;  - Changing search algorithm - time, money and effort spent - how successful has it been; - 2011 - overhaul of search algorithm - 'Google’s Panda Update' - successful?  - Concern, - transition from a search quality perspective to a user happiness perspective;  - Apple's Siri - How Google is fighting back;  - The future of search - based on context, not on queries;  - Whether much more user input is needed in the forms of metrics and preferences - the need for a second layer of detail;  - Android phones - handicapped - inability to upgrade - how working to overcome;  - Court ruling against Samsung in favor of Apple - copyright infringements - impact on Voice Search;  - Concern: the extent of information that Google know about us;  - Whether Google will one day turn this against the very people they currently seek to serve.See omnystudio.com/listener for privacy information.