How Manufacturing Marketers Can Cut the BS

What this episode covers

Hello, manufacturing marketers! Today, I’m pleased to present you with another fine episode from the Kula Ring vault. This conversation with Sander Arts, founder of Orange Tulip Consulting, author, and former VP/CMO with NXP semiconductors gets to the heart of how to tell a better narrative and stay away from the ‘speeds and feeds’ style of marketing that plagues so many B2B industrial organizations. Sander also shares how listening to customers sometimes illuminates a hinge that can be used by salespeople in telling a product’s story in a way that truly differentiates. I hope you enjoy the episode.

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 33 minutes long.

When was this The Kula Ring episode published?

This episode was published on November 16, 2021.

What is this episode about?

Hello, manufacturing marketers! Today, I’m pleased to present you with another fine episode from the Kula Ring vault. This conversation with Sander Arts, founder of Orange Tulip Consulting, author, and former VP/CMO with NXP semiconductors gets to...

Can I download this The Kula Ring episode?

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