How marketers can create value that ties back to their brand - an interview with Shiro Hatori

My latest guest on the Marketing Tales Show is an ethical marketer with a love for skiing, mountain biking, and cooking up ⭐⭐⭐⭐⭐ Japanese 🇯🇵 meals when he's not directing the demand gen operation at Concept3D, Inc. or hosting his podcast, The Higher Demand Gen Podcast.Meet Shiro Hatori, who joined the show from his chalet deep in the Colorado Rockies.Shiro earned his undergraduate degree from the University of Colorado Boulder in Environmental Science, with a minor in Technology, Arts, and Media, building websites and shooting and editing ski videos while attending the university. The skills he learned while shooting and editing ski videos naturally aligned with marketing, which opened doors of opportunities leading him into a marketing career. As a current Saas marketer, Shiro spends most of his time serving the higher-ed industry with Concept3D, Inc., providing event calendars, virtual tours, and interactive campus maps to his customers. In July 2022, Shiro also started his show, The Higher Demand Gen Podcast, on behalf of Concept3D, Inc., interviewing higher-ed industry experts to provide value to his audience. Because Shiro provides value to his audience weekly, this episode focuses on how marketers can create value that ties back to their brand. During the episode, we explored:The core components of brand value and how it differentiates from just brand recognition How marketers can effectively create an emotional bond between consumers and their brandsStrategies marketers can use to convey a brand's genuine ethos and values to the audienceHow content marketing can bolster brand value without directly pushing a product or serviceThe role customer testimonials and reviews play in showcasing brand valueOf course, we also touched on lessons learned during his nearly decade-long creative career and what he recommends budding marketers do to succeed. Hint: It involves running 13.1 miles at a mile-high altitude. 🏃‍♂️Why?!You'll have to listen to the episode to find that one out! 😁But, it has something to do with deeply getting to know your audience as a marketer. If you want to train your theoretical muscle and learn more about the art of marketing, Shiro recommends the following: 🎙️ B2B Growth podcast by Sweet Fish Media📘 Atomic Habits by James ClearTo get a full scope of the conversation, listen to the complete episode by clicking the link in the comments below or on your favorite podcast channels. 🎙️Be sure to connect with Shiro on LinkedIn and tune into his podcast, The Higher Demand Gen Podcast.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of The Marketing Tales Show. 🙏Until next time. ✌#marketing #highereducation