How Marketers Can Thrive with AI | Career Strategies with Catherine Toms

In this value-packed episode of Your Career Journey, Emma speaks with Marketer Catherine Toms, Co-Founder of Marketing Growth Academy, about staying competitive in a marketing world being reshaped by AI.With 20+ years of experience helping global brands and marketing teams evolve through digital transformation, Catherine shares exactly how AI is impacting the marketing profession—and how to skill up without getting overwhelmed.💬 What You’ll Learn in This Episode:✨ What AI really means for marketers today🧭 How to upskill, even when your company isn’t on board🔥 Why human creativity still wins—especially with AI support🔓 How to use AI to boost performance, not just productivity🧠 The mindset shifts needed to stay ahead in your career👫 What it’s really like running a business with your spouse🎯 Why leadership and emotional intelligence matter more than everThis episode is packed with insight, honesty, and practical tools, especially for marketers, creatives, and career-changers looking to future-proof their path.⏱️ TIMESTAMPS00:00 Welcome & Guest Intro02:14 From Recruitment to Digital Marketing04:00 Embracing Change in a Shifting Industry06:23 How AI is Disrupting the Marketing Landscape08:36 Upskilling & Practical Adoption of AI18:05 Generational Differences in Adopting Tech20:15 Navigating Workplace AI Tools & Pressure26:23 Where AI Fits in Business Processes27:56 Marketing’s Role in Leading AI Innovation29:47 How to Upskill Independently35:25 AI + Human Skills: The Future of Work40:38 Starting Over in a New Country & Business43:17 Entrepreneurship: Honest Truths46:15 Working with Your Spouse48:51 Why Lifelong Learning is Non-Negotiable👩‍💼 About Catherine TomsCatherine is a Marketer and Co-Founder of Marketing Growth Academy, helping professionals and businesses embrace digital change, data, and AI.🌐 Website: https://aiinmarketing.co/🎓 Free Weekly AI Training: https://aiinmarketing.co/webinars💼 LinkedIn: https://www.linkedin.com/in/catherinetomsCan you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videosYour host, Emma Graham, Career Coach and ex-recruiter, is here to help you with: 💡 Gain clarity on what’s important to you 💡 Confidently communicate your value 💡 Build a personal brand and a strong network 💡 Take a strategic approach to your next move 💡 Navigate the job market effectively 💡 Build career confidence with a repeatable success blueprint🌐 Explore my coaching programs and free resources: Website: https://www.egconsulting.au/ LinkedIn: https://au.linkedin.com/in/emmajgraham Instagram: https://www.instagram.com/emmagrahamcareercoach/🎁 Free Resources: 📄 CV Development Guide: https://www.egconsulting.au/cv-advice 📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide📅 Book Your FREE Career Strategy Discovery Call: https://calendly.com/emmagrahamconsulting/discovery-call