How marketing leaders can drive value

An episode of the Marketing For The Sales Guy podcast, hosted by Jeremy Orritt, titled "How marketing leaders can drive value" was published on June 1, 2022 and runs 23 minutes.

June 1, 2022 ·23m · Marketing For The Sales Guy

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Summary

A discussion with Luca Destefanis, Head of Marketing, APAC at Kyndryl. We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022 - Three approaches to the sales and marketing alignment challenge. - The marketing contribution to the business - the difference between business impact and marketing efficiency - The key challenges for marketing recruitment and retention - Empowering and developing marketing talent. To connect with Luca do reach out to him on LinkedIn: https://www.linkedin.com/in/lucadestefanis/

Episode Description

A discussion with Luca Destefanis, Head of Marketing, APAC at Kyndryl.

We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022

- Three approaches to the sales and marketing alignment challenge.

- The marketing contribution to the business - the difference between business impact and marketing efficiency

- The key challenges for marketing recruitment and retention

- Empowering and developing marketing talent.

To connect with Luca do reach out to him on LinkedIn: https://www.linkedin.com/in/lucadestefanis/

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