How Much Should You Pay For Users Who Really Use Your App?

Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, ourhost Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss thetalents, background and appetite for app market and engagement data that define UA expertsand distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoffreleased in its recent Mobile App Engagement Index - which breaks down the cost per action(CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennisand Peggy run through the myths and truths around where marketers should focus spend andwhere they could be leaving money on the table.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy