How not to do relationship marketing

How NOT to do relationship marketing. In conversations this week I've been chatting with heaps of mummas about how to make relationship marketing work for them. Too many have been on the receiving end of salesy, spammy messages and they know that they DON'T want to do that. And fair enough. Me neither. What we're talking about with relationship marketing is connecting with your audience on a 1:1 level, and engaging with them in an authentic way. The why? So you know your customers well enough to serve them properly. The benefit is - when you serve your audience properly, they stick around, and they talk about you. WIN and WIN. Everyone wins. That's how to do business well.