How Ross Rutherford Builds Running Community Through Authentic Brand Marketing

What does it take to be more than “just a product” in the outdoor industry?Living the business and culture of running, Ross Rutherford is an ultramarathoner and led sports retail and partnerships at Cheribundi and probiotic juice brand GoodBelly.  Ross was with Cheribundi for over 5 years and launched the brand into the running space in 2022 as more and more runners were looking for all-natural recovery solutions to help get them through their training and be less sore so they could continue to do what they loved at the highest level possible. Jon chats with Ross about:Experience running 4 ultras, 2 marathons, HYROX competitionsThe business development of CheribundiHaving a community-driven marketing strategyCheribundi in retail, sponsorships, and professional sportsStay connected:Follow Ross:https://www.instagram.com/roosterruns/Follow Cheribundi:https://www.instagram.com/cheribundi/This episode is supported by:Superfiliate:This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best.