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How smoking became cool again

EPISODE · Feb 26, 2026 · 19 MIN

How smoking became cool again

from The Current

A platter of cigarettes at Charlie XCX's wedding in Italy last year. Gracie Abrams, Charli XCX, Will Arnett, Heated Rivalry star Hudson Williams — all photographed openly smoking cigarettes recently. So is smoking cool again? And what does that mean for smoking rates?

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How smoking became cool again

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