How Starbucks Functions As A Bank
Episode 35 of the Let's Do Shots! podcast, hosted by Mad Over Marketing, titled "How Starbucks Functions As A Bank" was published on June 10, 2021 and runs 5 minutes.
June 10, 2021 ·5m · Let's Do Shots!
Summary
A coffee shop disguised as a bank? Doesn’t really make sense at first glance. Surprisingly, Starbucks does function a lot like a bank. In this episode, we’re unpacking one of the most successful marketing strategies ever - The My Starbucks Rewards program and how it’s allowing the global coffee giant to borrow large sums of money from its loyal customers, at a 0% interest rate.
Episode Description
A coffee shop disguised as a bank? Doesn’t really make sense at first glance. Surprisingly, Starbucks does function a lot like a bank. In this episode, we’re unpacking one of the most successful marketing strategies ever - The My Starbucks Rewards program and how it’s allowing the global coffee giant to borrow large sums of money from its loyal customers, at a 0% interest rate.