How Temu Won the Super Bowl

The Chinese e-commerce company spent millions on ads to convince us to buy $7 dog raincoats or other cheap stuff. And it might have worked?

Episode 13 of the TLDR podcast, hosted by Devin Friedman, Kyla Scanlon, Matthew Karasz, Sarah Rieger, titled "How Temu Won the Super Bowl" was published on February 13, 2024 and runs 23 minutes.

February 13, 2024 ·23m · TLDR

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Summary

The Chinese e-commerce company spent millions on ads to convince us to buy $7 dog raincoats or other cheap stuff. And it might have worked?

Episode Description

This week on TLDR: We discuss the ascendant shopping platform Temu, which, suddenly, seems to be everywhere, partly thanks to a half a dozen or so ads it ran on Sunday. We explain what exactly Temu is, plus Uber’s big rebound, Canada’s not-so-bad-actually unemployment rate, and one very profit-hungry Caterpillar.

This episode was hosted by Devin Friedman, business reporter Sarah Rieger, financial educator Kyla Scanlon and former hedgefunder Matthew Karasz. Follow us on other platforms, or subscribe to our weekly newsletter: linkin.bio/tldr

The TLDR Podcast is offered by Wealthsimple Media Inc. and is for informational purposes only. The content in the TLDR Podcast is not investment advice, a recommendation to buy or sell assets or securities, and does not represent the views of Wealthsimple Financial Corp or any of its other subsidiaries or affiliates. Wealthsimple Media Inc. does not endorse any third-party views referenced in this content. More information at wealthsimple.com/tldr.