How the Sustainability Movement Lost Its Way

Ralph Thurm, A|head Ahead

An episode of the Sustainable Ambassador Podcast podcast, hosted by Collective Responsibility, titled "How the Sustainability Movement Lost Its Way" was published on September 12, 2025 and runs 41 minutes.

September 12, 2025 ·41m · Sustainable Ambassador Podcast

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Summary

In this episode of the Sustainable Ambassador Podcast, I sit down with Ralph Thurm, founder of a|head Ahead and co-founder of r3.0, to explore a pressing question: Has the sustainability movement lost its way?Drawing on decades of experience—from Siemens and Deloitte to his leadership role at GRI—Ralph delivers an unflinching critique of the current state of sustainability. Through our conversation, he questions whether sustainability, as it's practiced today, even exists, and together we unpack what went wrong—from flawed assumptions and missed opportunities to the industry's failure to deliver systemic transformation—and what needs to happen now to reclaim the original purpose of the movement. Hosted on Acast. See acast.com/privacy for more information.

Episode Description

In this episode of the Sustainable Ambassador Podcast, I sit down with Ralph Thurm, founder of a|head Ahead and co-founder of r3.0, to explore a pressing question:

Has the sustainability movement lost its way?

Drawing on decades of experience—from Siemens and Deloitte to his leadership role at GRI—Ralph delivers an unflinching critique of the current state of sustainability.

Through our conversation, he questions whether sustainability, as it's practiced today, even exists, and together we unpack what went wrong—from flawed assumptions and missed opportunities to the industry's failure to deliver systemic transformation—and what needs to happen now to reclaim the original purpose of the movement.

Hosted on Acast. See acast.com/privacy for more information.

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