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How to become a social media manager: Building a career online

EPISODE · Jun 11, 2025 · 22 MIN

How to become a social media manager: Building a career online

from Future You: achieve your career goals · host Prospects

This week, Emily Sherwin, social media lead at Jisc, chats about how she went from art school and Waitrose cheese counters to leading social strategy. We discuss agency vs in-house life, going viral in the early days, and why you don’t need to be an influencer to work in social.    ⬇️  Connect with Emily Linkedin: https://www.linkedin.com/in/iamsherwin/   Learn more about being a social media manager: https://www.prospects.ac.uk/job-profiles/social-media-manager  Explore being a digital marketer: https://www.prospects.ac.uk/job-profiles/digital-marketer  Marketing, advertising and PR jobs: https://www.prospects.ac.uk/job-profiles/browse-sector/marketing-advertising-and-pr  How to get into digital marketing: https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/marketing-advertising-and-pr/how-to-get-into-digital-marketing    Leave us a review: Apple Podcasts: https://podcasts.apple.com/gb/podcast/future-you-achieve-your-career-goals/id1477627168  Spotify: https://open.spotify.com/show/3uXOufxy2nDl7BvnuAt655?si=68bf143ae52b4309  📝 Take the job match quiz: https://www.prospects.ac.uk/job-match  📩  Follow Future You on: Instagram: https://www.instagram.com/futureyou_pod/  TikTok: https://www.tiktok.com/@futureyou_pod  YouTube: https://www.youtube.com/@futureyoupod  📜 Transcript of this episode: https://www.prospects.ac.uk/podcasts/future-you-podcast-transcripts 

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How to become a social media manager: Building a career online

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