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How to Build a Better Pricing Strategy

EPISODE · May 1, 2023 · 15 MIN

How to Build a Better Pricing Strategy

from HBR On Strategy

With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells former HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand interact in your business and you have good market research to guide you.

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How to Build a Better Pricing Strategy

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