How to Build a Custom Home Brand That Attracts High-End Clients - Mark D. Williams

Are you tired of competing on price and losing bids to cheaper contractors? In this episode of The Meridian Pursuit Builders Podcast, we sit down with Mark Williams of Mark D. Williams Custom Homes to uncover the exact marketing and branding strategies he uses to attract high-end clients in the Twin Cities. Mark shares his journey from selling copiers to building multi-million dollar luxury homes, and why your brand is the most important asset your construction business has.Key Topics Covered:• Why competing on price is a race to the bottom for builders• How to use a 15-minute qualification call to weed out bad leads• The power of storytelling and branding in luxury home building• Why you need to treat your construction company like a real business• How Mark uses social media, blogs, and podcasts to generate leads• The 'Mysa Hus concept and building a home around a feelingGuest: Mark Williams, Founder of  @MarkDWilliamsCustomHomes  and Host of  @curiousbuilder  Website: mdwilliamshomes.com | mysahus.com/ | curiousbuilder.comInstagram: https://www.instagram.com/markdwilliams_customhomes/Facebook: https://www.facebook.com/MarkDWilliamsCustomHomesInc/Pintrest: https://www.pinterest.com/markdwilliams_customhomes/LinkedIn: https://www.linkedin.com/in/mark-williams-968a3420/Houzz: https://www.houzz.com/professionals/design-build-firms/mark-d-williams-custom-homes-inc-pfvwus-pf~1921007998=Subscribe to The Meridian Pursuit Builders Podcast for more real conversations with top builders and construction pros.