How to Build a Strong Personal Brand on YouTube with Sierra Schultzzie

Do you want a fulfilling career where you get to be 100% creative and make a great living doing only what you're great at for the people you love being around? Who doesn’t! Here’s a great case study on how to get there. In this episode, Fashion and Body Positivity YouTuber Sierra Schultzzie shares her passion and energy with us, along with the details on how she carved out her own niche and gained 380k subscribers along the way! “I make sure that as much as I put into the content, I also spend enough time focusing on getting eyes on it because it deserves a chance to have people see it.” Sierra is now a successful, full-time YouTuber. But it didn’t happen overnight. She started in 2015 while in her freshman year at college doing musical theatre.  Her then boyfriend, now husband inspired her to try YouTube as a creative outlet and to try to become the next Jenna Marbles. She hesitated, but after she made her first video, she caught the bug, and she’s been posting a new video every Friday since. “Don’t pigeonhole yourself - give yourself room to try out new formats, and new series and new ideas and see what your audience likes.” She took a while to find out what she was uniquely good at and qualified to lend her perspective to. According to her, she wasn't great at makeup, so that was a bust. There was something about fashion drew her in, but the content there only represented two extremes of the spectrum: the thin ladies or the plus-sized. So she decided to be the voice and face of the middle, the curvy population. Now she’s posting twice a week and has almost 400k subscribers! She’s a queen on a mission to inspire all ladies to be confident in themselves and embrace their curves. “It’s nice that what took off on my channel is something that I truly am passionate about and something I’m fulfilled by.” Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram