How to Connect Authentically with Fandoms with Kat Jones

Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.Key Takeaways:- Authenticity is crucial in engaging with fandoms- How improv classes can help with PR- The evolution of MotivEpisode Timeline:1:30 Kat's improv experience3:45 How can improv experience help in PR?6:15 Improv helps you understand perspectives7:00 The importance of being strategic with pitches9:00 The Motiv story11:00 Motiv's name change13:30 Kat's relationship to nerd culture17:00 Actors who are disingenuous about their fandom17:45 You have to be transparent with fandoms18:45 What do other agencies get wrong when working with fan culture23:20 How to match influencers and brands26:10 Kat's thought leadership philosophyThis episode’s guest:• Kat Jones on LinkedIn• Motiv's wesbite• MotivPR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.