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How to craft messages people remember

EPISODE · Jan 21, 2026 · 36 MIN

How to craft messages people remember

from The {Closed} Session

Most founders think storytelling is fluff that distracts from product metrics. Terry Szuplat, Obama's longest-serving speechwriter who crafted eight years of presidential addresses, reveals why narrative craft is your last defensible moat in the AI age. He breaks down the three-part framework that structured 3,000 White House speeches, explains why vulnerability beats data in investor pitches, and shares the "only you can say" principle that cuts through ChatGPT-generated sameness plaguing startup communications.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How to craft messages people remember

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