How to Create a 1-Page Marketing Plan in 7 Minutes – Allan Dib

Learn why you need to commit yourself to be a marketer for your business to succeed Know why customer journey is important Learn how entrepreneurs resist the marketing ‘bright shiny object’ syndrome   Resources/Links: www.successwise.com Allan’s Book - The 1 Page Marketing Plan Book Summary   Allan Dib is a serial entrepreneur, marketer, technology expert and founder of Successwise. He has started, grown and successfully exited multiple businesses in various industries. His latest business was in the hyper-competitive telecommunications industry that went from startup to four years later, being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies – earning a spot in the coveted BRW Fast 100 list. In this episode, Allan shares the practical and hands-on marketing strategies that he used to build and scale successful businesses. He also deep dived on the importance of commit yourself to be a great marketer to be able to sell your services better. Check out these episode highlights: 00:33 - Allan Dib’s entrepreneurial and marketer journey 01:20 - Allan describes his ideal clients 01:45 - problems that Allan solves for clients who seek marketing clarity and wants to scale up 02:10 - symptoms clients experience with their ‘random acts of marketing’ problems 03:22 - common mistakes that business owners do with regards to their marketing 05:27 - Allan’s Valuable Free Action (VFA): Commit to becoming a marketer. 06:50 - Allan’s free Valuable Action Resource (VAR): www.successwise.com 07:40 - Allan’s most Valuable Free Tip (VFT) Tweetable Takeaways from this Episode: Have a good idea of the entire customer journey or the prospect journey, where does someone start off as a cold prospect who does not know, like and trust you and how do you take them to a system, they end up a raving fan customer of yours. Commit to becoming a marketer. Business is a team sport. You really cannot do it by yourself. Start with a coach build a team and do it in a professional way.