How to Create and Utilize a Brand Without Losing Your Personality with Caley Adams

Do you ever look at your branding palette and question if it is the right fit for your business still? Our talk today with Caley Adams will help you feel more comfortable and confident in your branding and how to apply it to your business.Caley is an artist, designer, and illustrator who has a flair for understanding what is aesthetically pleasing as well as profitable branding. She is the founder and creative director of Wildes District where she helps women-led brands find the balance between form and function. You can find out more about Caley on Instagram.Thanks for joining us on today’s episode of the Bossy, Brilliant & Badass podcast! If you enjoyed today’s episode, please head over to iTunes and leave us a rating and review to help us reach even more badass women. Don’t forget to visit us on Facebook or join us on Instagram or Twitter. Time Stamps:About Caley and Wildest District: 6:00How to Stand Out and Market for Women Consumers: 7:15Putting your Personality into your Visuals: 10:00What Goes into Visuals: 12:45Creating and Utilizing a Mood Board: 14:00Using Visuals You Like VS Using Visuals for Customers: 19:00How to Prepare Yourself to Create your Brand Alone or with a Brand Designer: 28:30ReBranding Tips: 31:00Using Images or Visuals: 32:00Using Stock Photos: 38:40Using Different Mediums: 44:00Taking Risks in Your Brand: 45:00Support the show