How to do Marketing Without the Ick

EPISODE · Jun 25, 2025 · 15 MIN

How to do Marketing Without the Ick

from The Quietly Disruptive Business · host Becky Benfield-Humberstone

It's all about the truer, slower way of selling. In this episode, I share a heartfelt, honest exploration of what it means to market and sell without pressure, manipulation, or the "ick."I invite you into a gentler, slower approach to business, one rooted in trust, timing, and truth. I open up about my own journey of letting go of traditional sales tactics and embracing real conversations, human connection, and intuitive timing over urgency and scarcity.You'll learn:Why "no" doesn't mean "never"—and how to build trust over timeWhy pressure-based marketing erodes trust (and what to do instead)A reframing of "selling" as service and conversationWhat ethical, human-centred marketing really looks like in practiceHow to stay grounded when you need to make money but don't want to hustleThis episode is a compassionate permission slip to build your business your way, with honesty, alignment, and real relationships at the heart of it all.Perfect for: Soulful founders, creatives, and quiet disruptors who are tired of pushy marketing and ready to embrace a slower, more sustainable way of selling.Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-clubRead my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo)Link: https://www.beckybenfieldhumberstone.comDrop me a line to share your story and say hello. I'd love to hear from you!

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How to do Marketing Without the Ick

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