How To Find Great Business Ideas Using Effectuation

Episode 64: Alex Lieberman (@businessbarista) chats with Michael Girdley (@girdley), entrepreneur and content creator that generates $100 million in annual revenue. In this episode, they talk about an ideation process of effectuation, which is a lower-risk but high upside way to do startups using 6 key principles.  Send us an email and let us know what you think of the idea! [email protected] Grow more (and stress less) with Brex: brex.com/foundersjournal #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices