How to Make Money with Your Non-Fiction Book – In Just 7 Minutes with Susan Friedmann

 Discover how to make the most out of your marketplace and platform to get more sales and get your message across Learn more about the right strategies that guarantees you sales and the “Best Selling” title Find out why you shouldn’t rely too much on Amazon when starting off Resources/Links: Check out Susan’s FREE Playbook: The Author to Authority Playbook: How to Get Recognized as an Expert in Your Industry Summary Are you struggling with getting the “Best Seller” title on your book? Have you ever dreamt of selling thousands of copies of your book across the world? Do you want to ensure that your book’s message and value will be welcomed by readers? Do you want to know the secrets of marketing your book in a way that guarantees sales? Susan Friedmann is on a mission to wipe out sameness and add vitality and differentiation to your marketing. She helps struggling non-fiction authors get known and paid for their expertise. In this episode, Susan shares her insights on what makes a book unique and best-selling. She shares what readers want and look for in a book. She also talks about the right strategies and techniques on how you should be selling your book and get that “Best Selling” title real quick! Check out these episode highlights: 01:19 - Susan’s ideal client: “My ideal clients are nonfiction authors who are serious about the message and the value that they bring to the marketplace. So, people who have expertise who really want to get recognized as being an expert in their industry.” 01:51 - Problem Susan helps solve: “The problem is, literally, as you said in the introduction, that they're struggling to get known and paid for their expertise. They're not getting the recognition and the income that they deserve, and they are just- they don't know what to do.” 02:52 - Typical symptoms that clients do before reaching out to Susan: “Yes, the books are not selling. And they're not selling because they think they are- it's all about selling books, rather than selling the message and the value. And they often don't realize that so their concentration is just on selling books.” 03:51 - Common mistakes that people make before they find Susan’s solution: “first of all, realizing that their message isn't for everyone. They come to me and the first thing I say to them is, you know, "What do you want your book to do for you?" And it's like, "Get it out to everyone." And I'm like, "Hey, that's really difficult, not even the greatest Procter and Gambles of this world can do that." 05:51 - Susan’s Valuable Free Action (VFA): “Well, the step in the right direction is identifying the niche market, their real target. Who needs what they have to offer? And yes, it may be for everybody, but you can't sell to everybody.” 06:47 - Susan’s Valuable Free Resource (VFR): Check out Susan’s FREE Playbook: The Author to Authority Playbook: How to Get Recognized as an Expert in Your Industry 07:28 - Q: Why do I do what I do? A: Because it really upsets me to see authors who have something really valuable to add and not being able to share their message, drowning in the tsunami of books, titles, and authors, and their book dies and it shouldn't have to. So, I don't want that to happen. Tweetable Takeaways from this Episode: “Let's throw the pebble in the pond, let the ripples flow out, and target a smaller group that is easy to get to. Then go from there.” -Susan FriedmannClick To Tweet Transcript (Note,