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How to Predict Packaging that Sells

EPISODE · Oct 25, 2025 · 22 MIN

How to Predict Packaging that Sells

from Everyday MBA · host Kevin Craine

Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

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How to Predict Packaging that Sells

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