How to Use Your Marketing Superpower to Do Less Marketing and Make More Money – In Just 7 Minutes with Ivana Taylor

 Discover what your supermarketing power is and how to make the most out of it with less cost and more profit Learn how you can avoid the “slot machine” marketing and save yourself thousands of bucks in marketing Understand what are the three marketing strategies out of the hundreds that you need to focus on and choose from Resources/Links: Wanting to Find Out What Your Marketing Superpower Is? Learn how to get more customers and more profit for only less than $17 a day: DIYMarketers.com Summary Have you been putting money on your marketing but ended up barely getting anything in return? Are you struggling and feeling overwhelmed with finding the right marketing strategy for your business? Do you want to know what your secret marketing superpower is and how you can use it to guarantee more clients at a lesser cost? Ivana Taylor published DIYMarketers.com where solopreneurs learn how to get customers on $17 a day. In this episode, Ivana talks about the power of knowing your marketing superpower and how it can help you find which marketing strategy best suits you and your business for more clients and profits at a lesser cost. She also shares her insights and tips on what millionaires do that we should be doing too. Check out these episode highlights: 01:02 – Ivana’s ideal client: “Since I’m at publication, I actually have two clients. I’ve got the readers, of course, who are solopreneurs, and small business owners, entrepreneurs, all those kinds of types.” 02:36 – Problem Ivana helps solve: “The problem I typically solve for business owners and entrepreneurs is, I help them get out of the marketing to overwhelm. Do less marketing, make more money.” 03:04 – Typical symptoms that clients do before reaching out to Ivana: “Don’t be afraid, you guys, listeners, when you see yourself in these descriptions. Number one, you are spending money on marketing and getting nothing! I call that ‘the slot machine’.” 04:07 – Common mistakes that people make before they find Ivana’s solution: “Well, the common mistake, Tom, is that they, as you said, they’re stuck in this constant ‘do loop’.” 04:55 – Ivana’s Valuable Free Action (VFA): “The first thing I’m going to tell them, choose one marketing strategy. Don’t worry! There aren’t hundreds, there are three.” 06:16 – Ivana’s Valuable Free Resource (VFR): Check out Ivana’s Superpower Quiz: DIYMarketers.com 06:53 – Q: What is it that millionaire marketers know that the rest of us don’t? A: Well, guess what? Millionaire marketers– they started out probably like all of us. But guess what? They figured out what their strength was. They did the ‘do loop’. Tweetable Takeaways from this Episode: “You find your strength. Find out one thing that you do well, that you enjoy, that on your worst day you want to do, double down!” -Ivana TaylorClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland, joined today by Ivana Taylor. Ivana, good day from down under. A very warm welcome. Where are you hanging out? Ivana Taylor 00:21 I’m hanging out in equally sunny and brisk Cleveland, Ohio, in the United States, Tom Poland 00:29 Alright, there is one of the funniest people in the world, Drew Carey and his cohorts. So for those of you who don’t know Ivana, she publishes DIYMarketers.com where solopreneurs can learn how to get more customers on 17 miserable, lousy, little bucks a day, which is pretty amazing! So the title is, “How to Use Your Marketing Superpowers to Do Less Marketing, and Make More Money”. And who wouldn’t want that? Even though I love my marketing, I’m drawn towards the title. So, Ivana, our seven minutes is gonna start now. Question number one, who’s your ideal client? Ivana Taylor 01:02 Well, Tom, since I’m at publication, I actually have two clients, right? I’ve got the readers, of course, who are solopreneurs, and small business owners, entrepreneurs, all those kinds of types. But I also have secret clients and not-so-secret clients who are brands, sponsored brands who want to build those relationships with these small business owners. And they use my area of expertise. Some people call it “influencer marketing”. I don’t know if I’d like to go that far. Most brands like to choose subject matter experts to explain their products and services to their peer groups of small business owners. So those are my two audiences. Tom Poland 01:42 Perfect! So can you give me one quick example of one of those influencers, so to speak, and what their service might be and how that works? Real quick. Ivana Taylor 01:50 Okay, real quick! So let’s- I’m going to give you a great example. Canon printers! Most of us think about HP printers, right? But Canon wanted to have revamped a printer. Used a lot of small business research to create a brand new printer– a simplified printer! Tool, simplified! You can do cool DIY marketing. They called me along with Barbara Corcoran and a few of my other friends. And they put a campaign together that we ran. This was the most fun I’ve ever had for six months. I wrote an article every single month. I promoted it for them. And they gave away a printer! I got to give a printer away every single month for six months. So that’s what a campaign looks like. Tom Poland 02:31 Great example! Thank you for that. Tell us more about the problem you solve. Five and a half minutes left still. Ivana Taylor 02:36 Okay, great. So the problem I typically solve for business owners and entrepreneurs is I help them get out of marketing overwhelm. Do less marketing, make more money, right? I help them choose the right strategy, pick the right tactics, and then select some tools to automate everything. Pretty simple! Tom Poland 02:52 Wow! Yeah, it sounds simple. But I’m sure the devil’s in the detail. I’m sure there’s a lot to it. So tell us, question number three is what are some of the typical symptoms that your ideal clients are experiencing before they find your solution? Ivana Taylor 03:04 Let me tell you, Tom, and don’t be afraid, you guys, listeners, when you see yourself in these descriptions, right? Number one, you are spending money on marketing and getting nothing! I call that “the slot machine”. You give it more money, it gives you nothing. Number two, your customers are complaining about the price. If they’re complaining about the price, and they’re telling you to drop your prices, they have no idea why they should choose you. That’s a problem! Number three, you are toggling between marketing your business and trying to get those customers and then having to serve those customers. That is a problem. Those are my top three I run into always. Tom Poland 03:42 Perfect! Thank you for that. Love “the slot machine” analogy. And so common, isn’t it? Those people are spending money and not getting rich in their marketing. So question number four, we’re talking about business owners, probably coaches, consultants, some manufacturers, who knows? And they’re growth-oriented. So they’re going to try stuff, and they’ll have your expertise. It doesn’t work, the slot machine thing. So what are some of those common mistakes that people are making before they find your solution? Four minutes left. Ivana Taylor 04:07 Well, the common mistake, Tom, is that they, as you said, they’re stuck in this constant “do loop”. So here’s what it looks like, right? They search on something like “marketing strategies”, and then they get articles, “16 Marketing Strategies”, “26”, “105”. I’ve been guilty, written some of those! And then what do they do? They start doing them, and go like, “I could do this”, or they see a coach or they enter a challenge or program. They’re like, “I can do this!” And then they’re off doing a thousand things, and then you know, it’s just a cycle! My goal is to get them to not do that. Focus, focus, focus! Tom Poland 04:40 Right. That’s so true. Everything you’re saying is so true! Three minutes left, let’s flip it to moving folks forward. Question number five is what’s one valuable free action that someone listening to this could take? It’s not going to solve the whole problem, but it might take them a step in the right direction. Ivana Taylor 04:55 The first thing I’m going to tell them, I’m going to talk really fast because there’s lots of goodness in here, choose one marketing strategy. Don’t worry! There aren’t hundreds, there are three. Content marketing, you know what that is? Direct Marketing– that’s like selling, talking, right? And the final one is advertising. Don’t forget that one because that’s not necessarily money thrown away! So you got three to choose from. Pick one! Now you’re going to choose two supporting tactics. People, email is not a strategy! Email is a tactic. Podcasting is a tactic. And then the strategy you pick will tell you what you’re going to put in there, right? Like right now we’re doing content, right? Finally, use the tools. People, use the tools! There are a lot of free tools. There’s a lot of cheap tools. If you pick a strategy and choose your tacti...