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How Transcender Brands Change the Game

EPISODE · Jan 4, 2022 · 20 MIN

How Transcender Brands Change the Game

from Everyday MBA · host Kevin Craine

Stan Bernard discusses his book "Brands Don't Win" and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek.  Host, Kevin Craine Do you want to be a guest?

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How Transcender Brands Change the Game

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