EPISODE · Jul 28, 2025 · 29 MIN
How Willow Stephens Used a Small Business Loan to Fund Her Music Career
from What's the Key? with Broadway B · host Broadway B
Willow Stephens is an indie artist who’s making bold moves — from self-funding her music like a record label, to building a loyal audience on Twitch and going viral on Instagram. In this episode of They’re Good at That Sh*t, she shares how she took out a small business loan to fuel her music career while keeping her masters, opened for KT Tunstall in her hometown, and grew a true fan community online.🎙️ We talk about:How to apply for artist-friendly business loansWhat it’s really like to go viral (and why reposting works)Using Twitch to build an active, supportive fanbaseTreating music like a business without losing the heartCollaborating across genres and finding your true soundThis episode is packed with practical advice for independent artists who want to build a sustainable career on their own terms.📱 Text "WILLOW" to 55444 (U.S. only) to stay in the loop on her shows and releasesFollow Willow on Instagram: https://www.instagram.com/Willow_StephensAre you in Los Angeles and wanting to connect with other musicians and play your tunes? Check out Writer's Round LA every Wednesday at 7:30 at Ivanhoe in Silverlake. It's a showcase and an open mic, so come play an original song and mingle with other amazing singer/songwriters!https://www.instagram.com/writers_round_la Follow on Instagram: https://www.instagram.com/whats_the_key/Follow on TikTok: https://www.tiktok.com/@whats_the_keyConnect with host Broadway B: https://linktr.ee/thebroadwaybSubscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew
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How Willow Stephens Used a Small Business Loan to Fund Her Music Career
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