Huiting Koh: Women Taking Back Their Power, Consumer Wants vs. Needs and Drinking Your Own Kool-Aid - E219

Huiting is a Partner at Altara Ventures and likes investing in founders solving real problems, that have the ability to positively impact millions of lives. She has led investments in the Consumer, Fintech and Enterprise/Deep tech space such as Tonik, Stashfin, Senseye, Sampingan and SATURDAYS. She is also a newbie angel investor and has invested in almost twenty startups across Southeast Asia and the US.  Huiting started her career in investment banking in New York with Goldman Sachs IBD FIG. She then went on to Stanford Graduate School of Business for her MBA, thinking she wanted to build and run a luxury-budget hotel chain across Southeast Asia’s most remote communities and islands. This dream was refined during her MBA and refocused to being in Brand Management. She realised every business is ultimately a brand and there is more than just financials and metrics that make a business successful. Creating emotion, touching people’s hearts and having positive experiences with the brand is what truly makes a lasting brand. Show notes at: https://www.jeremyau.com/blog/huiting-koh