Hyper-Personalization Using AI-Powered Marketing

An episode of the AWS Executive Insights podcast, hosted by Amazon Web Services, titled "Hyper-Personalization Using AI-Powered Marketing" was published on May 7, 2024 and runs 22 minutes.

May 7, 2024 ·22m · AWS Executive Insights

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Summary

In today's episode, Vijay Chittoor, co-founder and CEO of Blueshift, discusses how his company uses artificial intelligence to deliver personalized marketing to individual customers at scale. By leveraging AI and large datasets, Blueshift can make customized decisions for each customer's unique journey. Chittoor shares insights on building AI-powered technology and the important role humans play in strategic creative development. Watch on AWS Executive Insights Resources: Amazon Bedrock: https://aws.amazon.com/bedrock/ AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/

Episode Description

In today's episode, Vijay Chittoor, co-founder and CEO of Blueshift, discusses how his company uses artificial intelligence to deliver personalized marketing to individual customers at scale. By leveraging AI and large datasets, Blueshift can make customized decisions for each customer's unique journey. Chittoor shares insights on building AI-powered technology and the important role humans play in strategic creative development.

Watch on AWS Executive Insights

Resources:

Amazon Bedrock: https://aws.amazon.com/bedrock/

AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/

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