Implementing an Actionable GTM Strategy

Implementing a GTM strategy is one of the most crucial parts of integration. The GTM strategy is what makes achieving synergies and scaling post-close possible. 

In this episode of the M&A Science podcast, Hannah Leung, Senior Manager, M&A at Salesforce, talks about the challenges of implementing an actionable GTM strategy.

In this episode you will learn about:

- The relationship between corp dev and integration team

- How integration teams do GTM planning

- The challenges in implementing an actionable GTM strategy

- How to ensure team alignment

- How to track value from buying plans

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