EPISODE · Mar 10, 2026 · 26 MIN
In Clear Focus: The New Rules of Tech PR with Jackson Wightman
from In Clear Focus · host Bigeye
IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search, Jackson explains why performance marketing alone falls short. Discover how to optimize for Generative Engine Optimization (GEO), the rising importance of niche forums over tier-one media, and why brand building is critical for new market entry. Master the new rules of AI-driven reputation management.
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In Clear Focus: The New Rules of Tech PR with Jackson Wightman
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