In-person Markets Spur Mountain Apparel Brand

In 2013 David Lindahl opened a sort-of public service Twitter account. Its purpose was to alert folks in his native Washington State when Mt. Rainier was visible, unobscured by clouds. He called the account Rainier Watch, as in keeping watch on that dominant landmark.Fast forward to 2023, and Rainier Watch is a community, a website, and a manufacturer of mountain-themed apparel. The business is a side hustle to Lindahl's day job as a web developer. But it may soon require full-time focus. Sales have increased dramatically, owing in part to in-person markets and local REI stores.In this episode, Lindahl discusses the company's origin, launching the apparel component, and the benefits of in-person selling. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6piAFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded