Increase Profits by Selling Clever Book-Related Products

EPISODE · Jan 30, 2025 · 35 MIN

Increase Profits by Selling Clever Book-Related Products

from Inside Independent Publishing (with IBPA) · host Christopher Locke, Suzanne Taylor

Publishing books is the main focus and source of revenue for independent publishers, but there are many alternative revenue streams that can be lucrative. President and Publisher for Gibbs Smith Books & Gift Suzanne Taylor joins “Inside Independent Publishing (with IBPA)” to share tips about the sidelines they create, including how they decide what products to make, which are the most popular, where they sell them, how they’re manufactured, and much more.PARTICIPANTSSuzanne Gibbs Taylor brings more than 35 years of publishing and retail experience to her role as President and Publisher for Gibbs Smith Book & Gift, where she leads all business development from idea to fulfillment. She has created, acquired, and developed multiple million-dollar brands, including the New York Times best-selling 101 Things® cookbook series (more than 15 million LTD revenue) and BabyLit® children’s series (more than 13 million LTD revenue), which was featured on the front page of the Sunday print edition of The New York Times. Her leadership on the company’s management team and board of directors contributed to transitioning to employee ownership and B Corp status. She currently volunteers on the PubWest Design Awards Committee and is a member of B Lab, the Independent Publishers Guild, Society of Children’s Book Writers and Illustrators, and Print Production Professionals. She holds a BA in Journalism, English, and Secondary Education.  Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out the Gibbs Smith Book & Gift sidelines at:  https://www.gibbssmithcovers.com/gift/index.html Also, check out their Spring 2025 catalog at: https://www.gibbssmithcovers.com/GS-Spring-Catalog.pdfFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Gibbs Smith Book & Gift on:Facebook: https://www.facebook.com/@GibbsSmithBooksInstagram: https://www.instagram.com/gibbssmithbooks/TikTok: https://www.tiktok.com/@gibbssmithbooksLinkedIn: https://www.linkedin.com/company/gibbs-smith

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Increase Profits by Selling Clever Book-Related Products

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